When planning your next event, or communication campaign, you might think of innovative, creative ways of reaching your public, and making an impact.
Creative ideas are infinite. Every marketing campaign, event, internal communication campaign, etc must bring something new and exciting for the public you address.
And the satisfaction of finding that unique, invigorating idea to make your campaign shine is the best feeling anyone working in communication can get. It's the moment you see it. The moment you have your concept and envision the results. Amazing!
And then you have to make your idea work. That includes budgeting and implementation. And most time, you realize you don't have the budget for it. And that's a missed opportunity.
The way to avoid missing communication opportunities is to plan ahead. Create an annual budget estimating the financial needs for your amazing, creative but yet unborn ideas.
And this is where an experienced communication professional can help you plan ahead, and avoid missing opportunities.
It's the beginning of 2017, and a great time to start planning your annual communication and event budget. Need help? Send me an email at email@example.com and I'll be happy to help.