As a business, or division of a company, we all count on our own identity to support business growth and internal processes. Corporate, or brand identity define what your company or product stand for, and how your clients should appreciate them.
If communicated consistently, identity builds reputation and trust. In time.
And time is of the utmost importance. If you want to have a strong brand identity, you need to start early. As soon as your business starts. And keep implementing and adapting your communication strategy through the entire existence of your company.
You can’t expect to build a relationship in one day. So you won’t expect to build your corporate identity with just one campaign either.
Also, just like you can’t take a break from a friend (or at least you shouldn’t…), it’s better to keep communicating to your target public consistently through the year.
Every month, every week, every day.
“Public relations are a key component of any operation in this day of instant communications and rightly inquisitive citizens.” – Alvin Adams