The success of any event is as big as the importance you give it. The more you prepare, tease, promote, invite, describe, and test, the bigger the impact your event will have. And yes, this applies to any type of event: preschool graduation, birthday party, product launch, or partner meeting.
No matter how small, and historically speaking, of very little importance to your company it might be, preparing it properly, and most of all talking about it, can transform it into a great success. I believe that from the communication point of view, letting any event go by without making a big deal out of it is a waste of opportunity.
And just to give you an example, a minor office relocation of your company, or the wedding of one of your team members. Both events have little importance businesswise, but huge potential in terms of PR.
Do you have an example of such a “small” event in your company, that you managed to transform into a PR story? Let’s talk about it.